Why Infonomics


Many organizations are sitting on a vast wealth of underutilized and underperforming information assets. Not only is information the primary business fuel for fostering, maintaining and expanding busines relationships, but also minimizing costs in every function within the enterprise. Moreover, information assets are fast becoming the primary currency for businesses, with taxation and other benefits over financial assets.  Yet most organizations fail to acquire, administer and apply their information assets with nearly the same rigor as their more traditional physical and financial assets.


Weekly headlines are repleat with stories of lost, stolen, misused and  mismanaged information. These occurrences result in severe and sometimes non-recoverable reputational and/or financial losses for enterprises. The seriouslness with which businesses govern and fortify their traditional physical and financial assets is far beyond their attentiveness to information assets.  Security and policy issues are merely symptoms of the underlying issue that organizations lack an “information as an asset” culture.


Corporate valuation multipliers have steadily grown proportionally to the volume and variety of information assets captured, collected by companies. Yet while other kinds of intangible assets like patents and copyrights are given formal accounting treatment, information assets are roundly overlooked. We can no longer ignore the valuation premium that information assets should offer organizations that excel in investing in information. Not only for M&A purposes, but also to set corporate strategy, businesses today need to understand the economic value that their information asset can and do generate for the business.


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